Specific Feature Of Tourism

 

Features Of The Travel Industry

Tourism product marketing has certain traits. There are certain variances in strategy, even if standard marketing ideas may be used to advertise the product. These variations result from the special nature of the tourist goods.

Here are some unique qualities of tourism-related goods:

 

1. A tourism product is an intangible one.

 

Tourism is connected to services, amenities, enjoyment, recreation, etc. that are difficult to picture.

 

 

2. Tourist products' ownership is non-transferable

 

In the tourist industry, purchasing a product does not always entail purchasing other properties. The service is being purchased or sold. Unlike with real items, there is no transfer of ownership during the purchasing and selling of a tourism product.

3. There is a direct connection between production and consumption

 The goal of producing the tourism product is not to make anything brand-new. It is connected to the notion. The combination of an attraction, a facility, and accessibility constitutes a tourism product. The product is not produced or owned by the travel agents who sell it. They cannot be kept by the travel agent. In order for production to begin and finish, the client must be in the room. The majority of tourist services cannot be used while there is a time difference. Consumption cannot be altered, paused, or stopped once it has begun. Before choosing to purchase the tourism product, the buyer is unable to examine, contrast, or taste it.

 

 

4. Tourism is a manufactured good.

 

A single business cannot deliver the tourism product. Each part of a tourist product is quite specialised, and when all the parts are put together, you get the finished article. The tourist product is made up of a variety of parts that when combined, form a whole that is not only an airline or rail ticket or a trip to a historical place. In the tourism industry, each element of the tourist product is sold separately. There are separate sales outlets for hotels, resorts, and airline tickets. Tourism marketing requires a concerted effort as a result of these particular traits.

 

5. The tourism product is immobile

 

It is impossible to convey the tourism product. It doesn't go toward the client; rather, the customer must move toward the product. Hotels stay put as attractions. Only to reach its target does transport move. To enjoy it, the consumer must acquire it

 

6. Tourism product demand is highly unstable.

 

A number of variables, including the season, the economy, politics, religion, and other unique occurrences, affect the demand for tourist products. Demand is significantly impacted by the seasonal fluctuation. The tourist facility only operates for a portion of the year. The season is brief in many tourist destinations. Seasonal businesses raise production costs, lead to idle investment in labour, transportation, and office space, and generate unemployment.

 

7. Broad reach

 

Marketing for normal products may be restricted, or manufacturers may confine their sales campaign and marketing to the neighbourhood, but for tourism, it must be carried out outside of, or in various regions where tourism products are created, because tourists are the outsiders.

 

8. Wide scope

 

Since consumers are the outsiders when it comes to normal products, marketing for those products can be restricted or manufacturers may limit their sales campaign and marketing to the local area, but for tourism, it must be done elsewhere or in multiple locations where products for that industry are produced.